HB
In-app bidding
Run eligible demand in parallel so high-value bids can compete before an impression is served.
Mediation Management
Make every impression compete for value
Connect, orchestrate, and optimize multiple demand partners in one interface. Vortads turns complex monetization rules into clear, reusable workflows.
Header BiddingWaterfallA/B TestTraffic GroupsSmart Toolkit
Six tools for precision mediation
Use each capability independently or combine them into a complete optimization loop.
WF
Waterfall management
Organize demand by historical performance, floor, and priority while maintaining stable coverage.
AB
A/B testing
Test bidding, floors, placement, and frequency changes with controlled traffic.
TG
Traffic groups
Apply different strategies by country, channel, device, app version, or user attributes.
XP
Cross-promotion
Use owned campaigns as managed demand to grow your portfolio without losing operational control.
FC
Frequency control
Set exposure limits by user, placement, and time window to protect experience and retention.
How It Works
Bidding discovers value; waterfall protects coverage
Coordinate transaction methods through one decision layer.
01Receive request
Identify app, placement, market, and traffic group.
02Run bidding
Collect eligible real-time bids in parallel.
03Compare value
Apply timeouts, floors, and policy rules.
04Use waterfall
Call layered demand when additional coverage is needed.
05Feed results back
Measure revenue, fill, eCPM, and experiment outcomes.
Bring complex mediation under team control.
Book a walkthrough using your current demand mix and priority markets.